Creative Direction for Katpault
Katapult needed creative direction for their customer/retailer explainer videos.
Recruit a production company that can deliver a solution and keep our budget intact. (Demo Duck)
Direct and manage the entire project from concept to execution.
Deliver style guides and ensure every second of the video is successfully on brand.
Lead iteration meetings and responsible for delivering all design feedback.
A payment option for the underdog.
Katapult allows customers to lease the items the need, with no credit required.
Half the US has a FICO score below 700, and financing options are limited. 47% of US customers need financing for a purchase of $400 or more. When it comes to purchasing durable goods like furniture or electronics, non-prime customers are often forced to make low-quality purchases or go without.
The process.
Storyboarding: Ensured that the concept is unique and rebels against traditional competitors.
Script writing: Wrote copy that aligned with their two main audiences: Customers and Merchants.
Clip selection: Carefully chose lifestyle visuals that touch on the concept, industry and products.
Voice overs: Made sure the story spoke in an uplifting, relatable tone.
Background music: Selected music options that enhance the video's concept, pace and tone.
What we came up with
For customers
We wanted to inform customers that Katapult was designed to help everyday people buy big purchases and to set them up with payments that they can actually afford.
No more letting the price tag win!
Get approved in seconds
No credit required
Comfortable payments
Purchase opportunities, not debt
For merchants
We wanted to inform merchants the power Katapult could have for their business, touching on these main selling points:
Financing options without boundaries
Approvals in seconds
No more cart abandonment
Creating purchase opportunities and closing more sales
Fewer customers left behind.