Quip, the hippest toothbrush on the market, is quickly becoming a staple in millennial households. I first caught wind of the product during my commute into the city via their subway campaign.
I really like how the product looks, but I wish their marketing efforts better aligned, aesthetically. My thought was," If I had the opportunity to market this toothbrush, what would that look like?"
For me, I see Quip as the Apple of toothbrushes. Minimal and strong. Let your brand and product do the talking. Below is how I would paint that narrative.