IRL vs URL
Creative Direction & Graphic Design - Johnny Self
Illustration: Sergio Glenes
We live in an oversharing world where false publishing has become the norm and social validation is craved. I wanted to craft a social media campaign that builds awareness around people who broadcast their wealth, success and other personal details–for likes, comments and re-shares.
By spreading awareness, I want to encourage people to stop and think before sharing themselves online. Hopefully, people will recognize how routine and unrealistic our timelines have become and will try to help minimize the stream of fluffed content for the better.
In case you didn't know
In case you didn't know
In a survey of 2000+ people, 93% of Americans suspect that others have posted edited photos on websites. Of this group, 82% said they've shared a photo online, with 64% of that group admitting to editing their online pics.
"If you want to feed the homeless, then feed the homeless. But the moment you post it on social media, you’re also feeding your ego.”
In case you didn't know
Result
People are relating to and spreading the message! Here's a glimpse of the activity happening on Facebook.