Katapult Brand Anthem video
Intro
Katapult is tearing up the world of traditional finance and needed a brand video to help spread the word.
Responsibilities
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Recruit a production company that can deliver a solution and keep our budget intact. (Demo Duck)
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Direct and manage the entire project from concept to execution.
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Deliver style guides and ensure every second of the video is successfully on brand.
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Lead iteration meetings and responsible for delivering all design feedback.
Assisted with
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Storyboarding: Ensured that our concept is unique and rebels against traditional competitors.
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Script writing: Wrote copy that aligned with our 2 main audiences: Customers and Merchants.
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Clip selection: Carefully chose lifestyle visuals that touch on our concept, industry and products.
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Voice overs: Made sure the story spoke in our uplifting, relateable tone.
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Background music: Selected music options that enhance the video's concept, pace and tone.