Katapult Brand Anthem video

Intro

Katapult is tearing up the world of traditional finance and needed a brand video to help spread the word.

Responsibilities

  • Recruit a production company that can deliver a solution and keep our budget intact. (Demo Duck)

  • Direct and manage the entire project from concept to execution.

  • Deliver style guides and ensure every second of the video is successfully on brand.

  • Lead iteration meetings and responsible for delivering all design feedback.

Assisted with

  • Storyboarding: Ensured that our concept is unique and rebels against traditional competitors.

  • Script writing: Wrote copy that aligned with our 2 main audiences: Customers and Merchants.

  • Clip selection: Carefully chose lifestyle visuals that touch on our concept, industry and products.

  • Voice overs: Made sure the story spoke in our uplifting, relateable tone.

  • Background music: ​Selected music options that enhance the video's concept, pace and tone. 

Status: Final stages

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