Nike/Footlocker Digital Campaign
Intro
Footlocker needed Creative Direction and behind the scenes photography for their latest "Nike Americana" collection.
Responsibilities
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Direct and collaborate with photographer, stylist and models to ensure Nike products are properly being showcased for marketing efforts.
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Sculpt mood boards that align with the "Nike Americana" campaign and provide visual inspiration.
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Assist photographer in capturing images that tell the "Americana" storyline that remain true to the Footlocker/Nike brand.
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Strategize product concepts to be shared on Footlocker's e-commerce website, social media channels, print and digital ads in Times Square.
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Photograph behind the scenes for Footlocker's internal and external channels.
Direction
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Final product
Public advertisement
Digital advertisement
