Nike/Footlocker Digital Campaign

Intro

Footlocker needed Creative Direction and behind the scenes photography for their latest "Nike Americana" collection.

Direct and collaborate with photographer, stylist and models to ensure Nike products are properly being showcased for marketing efforts.
Sculpt mood boards that align with the "Nike Americana" campaign and provide visual inspiration.
Assist photographer in capturing images that tell the "Americana" storyline that remain true to the Footlocker/Nike brand.
Strategize product concepts to be shared on Footlocker's e-commerce website, social media channels, print and digital ads in Times Square.
Photograph behind the scenes for Footlocker's internal and external channels.