Intro

Footlocker needed Creative Direction and behind the scenes photography for their latest "Nike Americana" collection. 

Responsibilities

• Direct and collaborate with photographer, stylist and models to ensure Nike products are properly being showcased for marketing efforts.

• Sculpt mood boards that align with the "Nike Americana" campaign and provide visual inspiration. 

• Assist photographer in capturing images that tell the "Americana" storyline that remain true to the Footlocker/Nike brand.

• Strategize product concepts to be shared on Footlocker's e-commerce website, social media channels, print and digital ads in Times Square.

• Photograph behind the scenes for Footlocker's internal and external channels.

Direction

Final product

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Behind the scenes